Wednesday, April 13, 2016

Ahoy Businesses! Content Marketing Now Easy-Peasy with IndiBlogger's!

A couple of days back, IndiBlogger launched its brand new project  in the market –, a self-learning engine that automatically targets the right publishers. What this simply means is that now businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers viz. bloggers like you and me in less than 72 hours! Exciting isn't it? I think this initiative is going to raise the bar of content marketing to a whole new level.

Win-Win situation for both businesses and bloggers.

Clearly, it’s a win-win situation for both, the bloggers who are more than happy to spread the word around through their influencer platform called blogs and the businesses who are looking to drive their latest products across the internet.

The main point here, especially for bloggers is to be true to their blogs and pick only those drives that are relevant to their niche and loyal to their audiences. After all, the world of blogging today stands on pillars of authenticity and users all over the internet world trust blogs only because they are known for their voice.

For the businesses, it’s a piece of cake, literally!

Simplicity is the key. is built in such a way. It makes it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once short-listed, the influencers do their research and publish their articles and also rake in some much-deserved moolahSimple!

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, summarized this best, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

Time is precious!

The automated system is a real boon for people who are tired with all the office jargon of running counter after counters. For example, one of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder &Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!”

Get ready to be a star!

What we see at right now is just the tip, there’s still lot more to come. They say, Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

Adds Renie Ravin, the Founder and CEO of IndiBlogger, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

Now, who would want to miss an opportunity like that?

Contact Information:
Anoop Johnson
Phone - +91-9900-001655 or 0124-4891498

Sunday, April 10, 2016

#JeetegaIndia - A Unique Twitter Campaign by Gaana and Kailash Kher!!

The India West Indies clash at the WT20 2016 was expected to create frenzy on the field with fans lining up at the Wankhede to watch the epic semi final clash. India had got there after a bit of a hiccup, having lost their opening encounter to the Kiwi’s and then clinching a heart stopping victory against neighbours Bangladesh before a Kohli special drowned the Aussie’s.

West Indies on the other hand, with all their flair and easy-to-go style had captured the imagination of the Indian crowds and players like Gayle, Bravo and Simmons who already have a huge fan following here were all set to enthral the Indian public once again.

The Wankhede crowd did it’s best for the big occasion, turning up in huge numbers and supporting India to the hilt. There was color, fanfare and truly maddening love for the Boys in Blue!!

Off the field too, on various social media channels there was support pouring in for the Indian team, the whole nation was backing India to go through to the finals by defeating the Windies. Now, music and Cricket go hand in hand, especially when the Calypso Kings are involved, what with DJ Bravo having launched the much appreciated and adored #Champion song just before the World Cup began!

On this occasion, KailashKher and cheered Indian Cricket team like no one else!

Gaana roped in the singing legend for a unique social media engagement

India’s first Jugalbandi campaign on Twitter, caught the imagination of the entire nation. provided its followers an opportunity to applaud the ‘boys in blue’ along with KailashKher. Participants cheered for Indian team with their tweets while  Kailash turned those into a song live! Watch the activity here - The unique activity #JeetegaIndia twitter reached 14 million viewers trended for 8 hours and garnered over 278 million impressions. It was quite a unique and novel way to cheer for Team India and was a hit on the social media.

Although India lost the Semi-finals, they played really well and the fans had no reason to complain. From the music composer Sulaiman Merchant to news channels like CNN-IBN, journalists and eminent anchors, everybody cheered for India through #JeetegaIndia. Some really quirky and creative lyrics were shared for the maestro to execute. One of Kailash’s song ‘TootaTootaEkParinda’ was turned into ‘TootaTootaEk Wicket to AiseToota, KephirJudh Na Paya’. 

KailashKher enjoyed the gig to the hilt, and every song for him was like an anthem pumping the nation with energy and determination. This rare treat which perfectly amalgamated the thrill of an epic encounter, eulogized by one of the best voices in Bollywood made fans on social media go berserk. 

In less than five hours, over 17,000 tweets with song requests reached, turning it into a highly successful campaign. In a first time case, a campaign forged such an intense connection between sports and music. 

Some of the brands and celebs that used the hashtag - #JeetegaIndia
Radio City 91.1
AbhijitMajumder (Managing Editor, Mail Today)
Mohit Yadav IFS (Indian Dilpomat, Squash Player)
Sulaiman Merchant (Popular Indian Music Composer)
Lakme India
AkashSoni (Anchor @ IBN7)
Box Office Detail
Kamala Sripada (Journalist @ IBN7)
Shweta Bhattacharya (Broadcast Journalist @ Network18)
Zee TV Middle East
Anchal Vohra (Senior Anchor @ CNN-IBN)
Telugu Filmnagar
Times Now
MrityunjoyJha (Journalist @ IBN7)
SumitAwasti (Deputy Managing Editor @ IBN7)

A Snapshot of the Twitter timeline!!

Although India went down to the eventual World Champions, West Indies, this campaign showed that a cricket match can be best enjoyed and celebrated with music giving it a lovely touch! The celebrations of the West Indian players who sang and danced to the Champion song after their victory only exemplified the deeper bond between cricket and music!!

Saturday, April 2, 2016

West Indies England Clash to Crown the ICC WT20 2016 Champion

Final: England Vs West Indies – Eden Gardens, Kolkata 03rd April 2016 - ICC WT20 Match Preview

These two teams met at the Wankhede in the group stages where Gayle trashed the English bowlers to all nooks and corners of the hallowed Mumbai stadium and win them the game. Now these two teams will meet again, this time at the famed Eden Gardens in Kolkata, for the ultimate prize and to be crowned as the World T20 Champions.

Barring the Kiwi’s who were defeated by England in the semi finals at Kotla, England and Windies have been the teams to beat in this WT20. They have been consistent and different members of their team have had an impact on the team’s fortunes right through the tournament.

The English batting has been propped up by Hales and Roy at the top who are followed by a sublime Joe Root. Although Eoin Morgan has failed with the bat, but his captaincy has been impeccable. Buttler has gone about his business in his regular fashion, butchering the ball to the fence with gay abandon. Stokes and Moeen Ali have done reasonably well in whatever little opportunity that they have got. They also have Jordan and Willey who can give the ball a good tonk lower down the order.

The West Indian bowling is largely dependent on their spin bowlers in Benn and Badree and both of them have succeeded in stifling the opposition with their immaculate line and length. Badree has been potent in the powerplay overs while Benn after the completion of the same. Russel and Bravo have provided the seam bowling option along with Carlos Brathwaite and all three have been clever with changes of pace and use of variations.

The West Indies batting line up induces horror and terror in many a bowling line up getting ready to face them as it is littered with match winners and powerful strikers of the cricket ball. They have the Gayle force at the top and him having already destroyed the English attack once in this tournament, they will be extra cautious of him. Charles, Samuels, Simmons, Bravo and Russel have all won the Windies a game or made significant contributions right throughout the tournament. Sammy and Brathwaite are amongst the hardest hitters of the cricket ball and they can easily win games on their own on a good day.

The English bowlers struggled with dew in Mumbai when these two teams met at the Wankhede but they were literally blown away by the #UniverseBoss, Chris Gayle that night. Willey has swung the ball nicely in the early overs and he will pose a threat to Gayle if he can get his line and length spot on. Jordan started off poorly but has improved as the tournament has gone on and along with Stokes have been the go-to men for Morgan in the death overs. With the Eden pitch likely to assist spin bowlers, Adil Rashid and Moeen Ali will be key components of their bowling attack. There is also Liam Plunkett who provides a pace bowling option for them.

Both England and West Indies have won this tournament before and both of them will be raring to go at each other for what will be a thrilling finale to this hugely exciting edition of the WT20 2016. Both the teams are packed with belligerent hitters and powerful strikers of the cricket ball who can tear through any bowling attack in the world. The Windies might just have the slight advantage having already beaten the English just a few weeks ago and on account of possessing more versatile players in their squad.

I would love for this match to be a close one but want the Windies to win as they are a team that always plays for the crowd and their celebrations are one that clings on to your memory long after the game is over!!